TBI Vision Article 2013
I was interviewed for the "The platform and content revolution" article in the October/November 2013 issue of TBI Vision. South African producer Earth Touch’s earthtouch.tv destination was initially set-up as a classic ‘long tail’ site for the company’s HD off-cuts. It then morphed into an online version of a traditional TV channel. “We’d built an audience, and it occurred to us that we could use the site to try out new, cutting edge material covering controversial topics that broadcasters wouldn’t necessarily jump at,” Earth Touch’s online manager, Stephen Embleton says. “When we launched the nature series Wild Sex, we were well aware that the one thing that most nature docs don’t talk about is sexual behaviour. But we approached the topic seriously, bringing in Carin Bondar, a leading biologist, to produce a show that fused solid science with entertainment value.” Earth Touch took the digital connection one stage further by sourcing every single clip on the show from the i